* Hoover pulls ads from ABC over cancellations | Soap Central on Soap Central

Hoover pulls ads from ABC to protest soap cancellations

by Dan J Kroll
Posted Monday, April 18, 2011 10:58:33 PM
Hoover pulls ads from ABC over cancellations

Soap fans have found a suprising ally in their fight to keep All My Children and One Life to Live on the air. Hoover, known for its vacuum cleaners, has joined a boycott of ABC and set up a special email address to help channel emails from fans directly to the network.

In what could be a television first, Hoover has announced that it will pull all of its advertising from ABC in order to show its support for fans who are upset over the cancellation of All My Children and One Life to Live. Typically, advertisers have yanked ad dollars when they've found content objectionable or contrary to their public image.

Hoover's Vice President of Marketing, Brian Kirkendall, wrote an open letter to soap fans on the company's Facebook page. Kirkendall expressed the company's "disappointment" with ABC's decision to cancel All My Children and One Life to Live. In addition to announcing that the company would yank its ad dollars from the ABC television network, Kirkendall also revealed that the company had set up a special email address where fans could send their letters of support for their canceled soaps. Hoover promised to make sure that every email is delivered to the folks at ABC.

Following is the text of the Hoover message:

It's unclear what impact Hoover's yanked ad dollars will have on ABC's decision. A network exec, speaking on the condition of anonymity, told TVGuide that Hoover's decision to pull its ad dollars would only prove the network right. One of ABC's major reasons for cancelling the two soaps was that the shows were not generating enough income. One ad exec tells Soap Central that companies interested in saving the shows should invest more ad dollars into All My Children and One Life to Live.

However, when ad dollars start disappearing from the network's other shows, it could force the network to sit up and take notice. While ABC may have written off its soaps, the network does still need ad revenue to operate.

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